What is a PPC advertising company in Sydney? Guide to Pay-Per-Click Marketing
Introduction to PPC Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. Essentially, it's a way of buying visits to your site rather than attempting to earn those visits organically. PPC is an integral part of digital marketing and is used by businesses of all sizes to promote products and services. How Does PPC Work? PPC operates on a bidding system where advertisers bid on keywords that are relevant to their business. When a user searches for those keywords, the ads appear on the search engine results page (SERP). The position of the ad is determined by the bid amount and the ad’s quality score, which is based on the relevance and quality of the ad and the landing page. The most popular platform for PPC is Google Ads, but other platforms like Bing Ads, Facebook Ads, and LinkedIn Ads also offer PPC advertising. Key Components of PPC Keywords : Keywords are the foundation of PPC campaigns. Advertisers bid on keywords